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FI5TH is an independent advertising agency built to help brands lead in their industries. We develop modern campaigns and brand platforms that drive performance, unlock growth, and actually solve business problems.
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Our leadership team has been in the room with founders, CMO’s, and global teams alike when the pressure was high, and the stakes were real. We bring experience, an adaptable posture, and a focus on results that matter.
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We act like an extension of your team but think like an outside partner, asking the hard questions early to save time later. Our approach leads with strategy, not services, to deliver custom-tailored ad campaigns straight to your most passionate customers.
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Suzanna is FI5TH’s CEO, overseeing the agency’s vision, growth, and client partnerships. With a background advising agency leadership and scaling creative teams, she brings a balance of operational clarity and creative perspective to everything FI5TH delivers.
Before FI5TH, Suzanna worked directly with global agency C-suites to shape campaigns for brands like Nike, LVMH, Anheuser-Busch, L’Oréal, and Netflix. She’s passionate about building an agency model that’s agile enough for today’s fast-moving world, one that prioritizes solving real business problems, fosters long-term client relationships, and delivers work that’s built to drive meaningful results.
Brandon is FI5TH’s CCO. He brings a clear creative vision and steadfast ability to ask the right questions, get to the root of the challenge, and build the kind of trust that allows great work to happen. His approach is grounded in honest, focused collaboration, because the best creative outcomes start with alignment and transparency.
With experience leading award-winning teams across categories, Brandon has shaped work for brands like Olympus, Kingsford, Old Spice, Absolut, Hagerty, and more. He believes the most effective ideas are the ones that not only stand out creatively, but move the brand and the business forward.
Garrett is FI5TH’s CMO, leading both the agency’s growth and the strategic vision behind the work we do for clients. With over a decade of experience guiding brand and campaign strategy, he brings a clear, systems-level view to building brands that perform in today’s fast-moving, fragmented landscape.
Garrett has led work for brands like Netflix, Chubb, AbbVie and Hagerty, and is known for turning complexity into clarity. Whether developing marketing frameworks or leading go-to-market strategy and distribution, Garrett builds momentum by aligning teams around what matters, delivering work that earns attention and drives results.
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Insight-led strategy focused on business impact
• Brand Positioning & Architecture
• Research, Insights, & Audience Segmentation
• Campaign Strategy & Comms Planning
• Go-to-Market & Growth Strategy
• Data, Analytics, & Business Intelligence
Creative built to inspire, perform, and scale
• Campaign Development & Concepting
• Art Direction & Copywriting
• Full-Funnel Asset Development
• Always-On & Performance Content
• Experiential & IP-Driven Ideas
Foundational systems For clarity, consistency, & distinction
• Visual Identity & Design Systems
• Brand Voice, Messaging, & Naming
• Brand Guidelines & Governance
• Packaging & Applied Branding
• Digital Brand Expression
Social platforms & partnerships built to grow brand influence
• Social Strategy & Playbooks
• Platform-Native Creative & Audits
• Creator & Influencer Partnerships
• Cultural Moments & Brand Collabs
• Engagement & Community Building
High-quality Content production for every format
• Video, Photography, & Animation
• Broadcast & Film
• Web & Social Content
• Interactive Content & Experiences
• Domestic & Global Productions
Precision distribution strategies that make great work perform
• Full-Funnel Media Planning
• Paid Social, OTT, & Digital Campaigns
• Channel Strategy & Campaign Mapping
• Advanced Reporting & Optimization
• Performance Insights & Attribution
Approach each experience with a zealous mind. Protest preconception, dedicate yourself to discovery, and never stop asking questions.
Seek out others in the creative process. Listen with intention and absorb multiple perspectives. Empathy is the antidote to ego, and diversity is power in creativity.
Value your intuition. Use data, analytics, and Al as powerful tools, but remember that insights will never inspire engagement without a personal connection.
Start by articulating why a consumer identifies themselves with a brand. What makes a brand worthy of representing one's self expression? Identity is more valuable than quantity or quality.
Pursue clarity and honesty for the sake of great work and great relationships. Hold yourself accountable to your team, your clients, and your consumers.
