The rule of FI5TH identifies the most
passionate consumers, maximizing the
effect of advertising to build inspired
brand ecosystems.

OUR TEAM HAS BEEN TRUSTED BY THE BEST
01
FIND YOUR
FI5TH
02
Putting the consumer first means
creative and production come
second. Our first question will
always be “Who is the 20% of your
consumer base that accounts for
80% of your brand’s profit?”
03
Even if the goal of the project is to
reach a broader audience, or target
a specific segment, understanding
your core FI5TH is essential to
maximizing the results.

001

DEFINE THE DESIRED
OUTCOMES FOR YOUR BRAND

002

IDENTIFY YOUR CORE FI5TH
CUSTOMER BASE

003

DEVELOP STRATEGY AND CREATIVE
FROM AN UNDERSTANDING OF YOUR FI5TH