The rule of FI5TH identifies the most passionate consumers, maximizing the effect of advertising to build inspired brand ecosystems.
OUR TEAM HAS BEEN TRUSTED BY THE BEST
01
FIND YOUR FI5TH
02
Putting the consumer first means creative and production come second. Our first question will always be “Who is the 20% of your consumer base that accounts for 80% of your brand’s profit?”
03
Even if the goal of the project is to reach a broader audience, or target a specific segment, understanding your core FI5TH is essential to maximizing the results.
001
DEFINE THE DESIRED OUTCOMES FOR YOUR BRAND
002
IDENTIFY YOUR CORE FI5TH CUSTOMER BASE
003
DEVELOP STRATEGY AND CREATIVE FROM AN UNDERSTANDING OF YOUR FI5TH