01
02
Allergan Aesthetics is a leader in
the medical aesthetics industry,
representing a world-renowned
portfolio of brands including
BOTOX® Cosmetic, Juvéderm®,
CoolSculpting®, and KYBELLA®.
the medical aesthetics industry,
representing a world-renowned
portfolio of brands including
BOTOX® Cosmetic, Juvéderm®,
CoolSculpting®, and KYBELLA®.
03
Best known for their successful
product range spanning skin care,
facial injectables, body contouring,
and more, the brand set out to raise
awareness and increase loyalty
amongst a broader consumer base.
product range spanning skin care,
facial injectables, body contouring,
and more, the brand set out to raise
awareness and increase loyalty
amongst a broader consumer base.
04
THE ASK
05
Launching with a fresh new brand
identity following a $65B acquisition
by Abbvie, Allergan Aesthetics
introduced their new face to the
world in 2020. The brand partnered
identity following a $65B acquisition
by Abbvie, Allergan Aesthetics
introduced their new face to the
world in 2020. The brand partnered
06
with FI5TH to develop a consumer-
facing brand ecosystem, unifying their
social presence with always- on
content, strategic consultation,
creative development, and production.
facing brand ecosystem, unifying their
social presence with always- on
content, strategic consultation,
creative development, and production.
07
THE FI5TH APPROACH
08
First establishing foundational
learnings about Allergan Aesthetics’
existing and target audiences, we set
the course for a strategic approach
to increase brand recognition and
engagement amongst consumers
new to the brand. Translating the
learnings about Allergan Aesthetics’
existing and target audiences, we set
the course for a strategic approach
to increase brand recognition and
engagement amongst consumers
new to the brand. Translating the
09
brand’s fresh identity, we developed
a comprehensive social playbook
that defined the brand voice and
aesthetic across all channels
through scaleable content pillars.
Aiming to push the aesthetics
industry toward a more diverse and
a comprehensive social playbook
that defined the brand voice and
aesthetic across all channels
through scaleable content pillars.
Aiming to push the aesthetics
industry toward a more diverse and
10
equitable future, an emphasis was
placed on highlighting meaningful
partnerships with organizations such
as 25 Black Women in Beauty, Girls
Inc, and a nationwide campaign on
confidence with iHeartRadio.
placed on highlighting meaningful
partnerships with organizations such
as 25 Black Women in Beauty, Girls
Inc, and a nationwide campaign on
confidence with iHeartRadio.
11
RESULTS
12
Launching in 2020 and still growing,
FI5TH’s partnership with Allergan
Aesthetics’ has helped grow the
brand’s social accounts by over 92%,
organically generating hundreds of
thousands of engagements and over
4,000,000 impressions to date.
FI5TH’s partnership with Allergan
Aesthetics’ has helped grow the
brand’s social accounts by over 92%,
organically generating hundreds of
thousands of engagements and over
4,000,000 impressions to date.
LET'S FIND
YOUR FI5TH